Podcast #1 - Idea Mapping with Jamie Nast & Susi Watson

December 19, 2007 – 12:23 am

Today we did our first VizThink podcast.  The topic was Idea Mapping, and we were honored to have idea mapping experts Jamie Nast, author of the book Idea Mapping, and Susi Watson, Creative Director at For Balance. 

Duration: 32 minutes, 10 seconds
Topics Covered:

What is idea mapping?
How does idea mapping compare and contrast with Mind Mappingtm?
What is it used for?
When is mapping software helpful versus doing it by hand?
What are some successful examples of idea mapping?
When does idea mapping not work?
What is their session about at VizThink?
What excites them the most about being at VizThink?

Podcast #1 - Idea Mapping:

For more information…

On Jamie Nast: http://wiki.vizthink.com/JamieNast
On Susi Waston: http://wiki.vizthink.com/SusiWatson
On their session at VizThink ‘08: Mapping a Great 2008
On registration for VizThink ‘08: Register Now!

Next Podcast: TechSmith

  1. 8 Responses to “Podcast #1 - Idea Mapping with Jamie Nast & Susi Watson”

  2. Just by looking at the snapshot it took me two minutes to figure out that you were mapping an in flight aircraft incident.

    I am unsure why you are communicating visual panic with information on solving a problem. They are two different things. One is an emotional reaction to an event…the other (information) is a problem soving reaction.

    That aside…its good to see some aviation anything…most people cannot relate.

    Visual thinking is a wonderful thing…but the thinking must be communicated visually as well.

    By Grace Farmer on Dec 19, 2007

  3. Hi Grace,

    Just a note to clarify this map. It was created by Captain Mike Panebianco of Southwest Airlines to memorize aviation emergency procedures. In no way was the intention to create visual panic. Quite the opposite. By internalizing emergency procedures, this allows pilots to react calmly and confidently while resolving problems. I invite you to see one of his other idea maps on an another aviation situation called Asymmetric Flaps. Go to the September 6, 2007 posting at http://ideamapping.blogspot.com/.

    Kind Regards,

    Jamie

    By Jamie Nast on Dec 19, 2007

  4. Jamie. Thanks for the reply. I should have guessed it was done by a pilot….:0 Being an ex airline employee you would have thought I would know better.

    Which now has me thinking/focusing on is HOW different people perceive visual images and whether or not the differences matter contextually depending on audience. I am going out on a limb here and saying that they do. (Based on something I have in the works..talk about opinions!!!)

    Of course also realizing that we can’t please everyone and we have to go with what really communicates the idea. AND whether or not the visual is for a personal reminder or is to be a part of an educational process. What works personally may not work corporately.

    So for the creator of the snapshot it is his way of getting procedures into place with a visual of the starting event. (the fire) For me as a would be passenger its says: OMG we are all gonna die! Perception as reality? Not necessarily!!! ;)
    See you at VZ!

    By Grace Farmer on Dec 19, 2007

  5. Grace,

    LOL! One of the things Susi and I are going to cover is the power of perception and how it is driven by the natural associations our brain makes. A word, smell, visual, or any other stimulus can evoke different associations (thoughts) for each one of us.

    You are absolutely right that often times the visuals need to be accompanied by a story or explanation. Otherwise someone can have a reaction that although it is perception, it feels like 100% reality! Thanks for making me smile.

    See you in 38 days! Susi and I will be hanging around the Mindjet booth when we’re not facilitating or enjoying the other facilitators’ sessions. Please find us if you have a moment.

    Jamie

    By Jamie Nast on Dec 20, 2007

  6. Jamie, now I know why my perception was the OMG we are all going to die. Its the WAY the information is presented. He has multiple knowledge branches stemming from one incident. He shows a ‘total picture’ approach. If he was presenting this to someone to write code, it would be impossible to get the code written. Do you see my point?

    While there is a lot going on in an emergency… there is a logical and linear thought process that accompanies the solving of the problem..there are linear steps to be followed to isolate the problem and deal with it in conjunction with all of the other processes needed to solve the problem. The class material does not deal with teaching emergency procedure the way it was diagramed by this pilot.

    If you did not know anything about cockpit emergency procedure this visual would be fine but would still be confusing…what comes first, second, third, what is the priority? Some of the duties he shows on the visual map are not identified as duties of a first officer so the first perception is that one pilot has to be responsible for the entire workload.

    Visual language is also a way of communicating knowledge in a visual way. Knowledge like logic is linear, it flows and is beautiful and serene, no matter what the content is. It takes you from point A to point B.

    Knowledge consists of the synthesized and refined data (what) as well as the ‘how’ (the synthesis of the process)..only when these two things are present does one truly have all of the information.

    I am counting the days …see you at the MindJet Booth!

    By Grace Farmer on Jan 1, 2008

  7. Hi Grace,

    I see what you are saying. Just keep in mind that this idea map was created soley for Michael’s personal use and learning. If it were for teaching or writing code or meant to be shared with someone else, that would change the entire purpose, sequence, and level of detail I suspect.

    He only documented enough of the process and information to jog his memory on what he personally wanted to remember. No need to document stuff he already knew unless there was a different purpose. Purpose drives everything. I think that also can contribute to some confusion when displaying various visuals.

    See you soon!

    By Jamie Nast on Jan 1, 2008

  8. …purpose drives everything…beautiful!!!!

    The mind truly is amazing…how one thing is seen so many different ways….

    Can’t wait to visit!!!!

    By Grace Farmer on Jan 2, 2008

  9. Also, thinking about HOW I am thinking about this visual. Looking at my own thought processes and reactions and asking ‘why?’

    By Grace Farmer on Jan 3, 2008

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